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As RAD’s Marketing Manager, Ali is responsible for developing sales and marketing strategies/campaigns to accelerate growth and increase brand awareness throughout the healthcare industry. She oversees the production and implementation of marketing materials, advertisements, digital marketing, email and direct marketing, public relations, trade shows, and promotions.
Ali is a marketing professional with over 10 years of experience focused predominantly in the offsite and modular construction industry. Prior to joining RAD, Ali was the Marketing & Communications Manager for M SPACE, where she handled all aspects of marketing, public relations, advertising and business development. While at M SPACE, Ali spearheaded the redevelopment of the company’s websites and databases in an effort to increase fleet utilization as well as to educate the general public regarding the benefits of the modular process. The department, led by Ali, was honored on several occasions by the Modular Building Institute for outstanding achievements in modular building marketing.
Ali is a graduate of the S.I. Newhouse School of Public Communications at Syracuse University and holds a Certificate from Syracuse University in Advanced Social Media Strategy.